Low Carbon - Mass Transit

The Greasebus operated a roundtrip shuttle service from Portland, Oregon to Mt Hood Meadows by running on waste vegetable oil from restaurants from 2005 - 2010. In addition to around five-hundred trips to the mountain, we also managed a few sustainably-fueled national and international tours in the off-season.

After the Elle Magazine tour in 2004 I was left with a vegetable oil converted, twenty-five passenger E350 shuttle bus. At this stage in my life I was ready to stop touring and settle back into life in Portland and so I started getting images ready to post the bus for sale on Craigslist. I had all the seats stored in the back of the Grease Not Gas shop, and as I took a photo for the listing I started realizing that Mt. Hood Meadows would probably give me a free seasons pass to the ski area if I brought busloads of people up there each day, or even just on the weekends.

Then I realized Clif Bar would probably be hyped to support a service like that, so I called Ricardo, from the Clif Bar SOS tours, and pitched the idea right then and there. Next, I called Meadows and they put me in touch with their Sustainability Coordinator, Heidi Logosz, who is one of the nicest people you could ever meet.

One of the Blue Lodge folks, Chris Ryan, had been doing IT for Intrawest, who owned Whistler at the time, but he lived in Portland, actually at our house, so I basically forced him to help me with the Greasebus site. Chris has been the first person I run an idea by since way back in the nineteen-hundreds so he’s heard all kinds of crazy half-baked concepts, but he’s a good litmus for what might actually work and he was pretty encouraging about this whole Greasebus notion.

Chris agreed to manage the site in exchange for office space at the Greasebus World Headquarters, which I didn’t have yet. At first I had partnered with VooDoo Donuts, where I did a pickup at their NE location. I always got one free donut and coffee each day, and all the waste donut grease I could handle. By the next year I rented the office space just across the street which had plenty of room for parking, desk space for Chris, and huge visibility between Burnside and Sandy Boulevard.

WASTE VEGETABLE OIL

Unfortunately, the Voodoo donut grease didn’t filter very quickly, so we started sourcing grease pretty consistently from the Shanghai Tunnel, Bar XV, Thai Noon, The Mash Tun, Old Gold, Yakuza, anywhere we could find it around the city.


At some point we ended up with a minivan, which we loaded a few fifty-five gallon drums into and equipped with a pump. We had a position called ‘Grease Czar,’ which
Trevor Gaul ruled with an iron fist. He would haul all the grease back to our shop space, behind the office, and pump everything into a few two-hundred gallon totes that we kept back there. It always felt good to have an enormous fuel reserve when those suckers were full.

A lot of the Greasebus staff were found through people who initially came to ride the bus. Trevor and Jenna had started out as PSU Snowboard Club members, while Ryan and Tyler helped me jump start the bus one morning when we showed up to a dead battery, courtesy of Dr. Skinz. More on that character later.

MANAGEMENT

When you’re starting a new venture, I can’t stress how important it is to surround yourself with like-minded people who are good at considering all the things that could go wrong, but even better at focusing their attention on what could actually go right. Greasebus, and myself, were so lucky to have Pete Michelinie and Chris Mulcahey to manage expectations, staff, the day-to-day, a bit of everything.

The three of us all grew up in Andover, Massachusetts. Chris had gone to the White Mountain Snowboard Camp, with Pete’s brother James, actually. I’d heard from my old pal Jon Rummel that Pete was one of the best carpenters I would ever meet and coming from Jon that says a hell of a lot. One of the early tasks for the three of us was to frame out a section of the shop and design a check-in station where a staff member could greet riders on the other side of this window they’re installing.

Thanks Chris & Pete! For enabling Greasebus to create so many memorable experiences. We couldn’t have done it without you. Well, we could of, but it would have sucked.

Setting up our own office was a huge milestone for Greasebus. In addition to having a consistent pick-up location, we were able to store tons of filtered grease, work on the rigs, do administrative tasks together, house the demo fleet, and offer a bathroom to riders (hugely important before an hour and a half drive).

On Sunday nights, Sizzle Pie would donate a few pizzas and the staff would brainstorm any room for improvement and share stories from the week previous. Chris and Pete got sizes from everyone and all fifteen staff members were treated to Nike boots, choice of board from Salomon, Gnu, or Lib Tech, bindings, DaKine Outerwear, and perhaps most appreciated, Ninja Suits. The sponsor support for Greasebus was tremendous and so insanely appreciated. We acted a lot like a transportation service, but financially we were even more of a rolling experience-based marketing effort. Without the sponsor revenue a round trip ticket would have probably been quadruple the twenty bucks we charged.

TRIBULATIONS

It wasn’t all sunshine and ‘Raine’-bows throughout the Greasebus years, though. It was hard work and super stressful at times, as you can probably imagine. Once you open the doors of a moving vehicle to the public you’ve got to be willing to jump through all of the bureaucratic hoops. Sometimes one hoop only leads to three more and then one of those circles back to the first one in some weird way. It can be maddening, intimidating, and overwhelming.

To remain in compliance you’ve got to appease the Department of Emissions Quality, the Oregon Department of Transportation, the Federal Motor Carrier Safety Administration, the Environmental Protection Agency, Insurance requirements, the City of Portland, the Highway Tax for Used-fuel, the County Sheriff’s Annual Inspection, Meadows, and the Sponsors, not to mention the folks riding the bus and the supporting sign-up matrix. On top of all that red-tape you need to find, filter, and pump all of the grease, and keep the vehicles operational with a daily safety inspection and a weekly mileage log.

We had fender-benders, break-ins, breakdowns, clogged filters, gelled fuel lines, permitting nightmares, tire chain madness, and someone once stole the Salomon RV from our parking lot. But hey, if you want to make an omelette you need to crack a couple eggs and so here are a few of our least/most favorite tribulations.

INFECTIOUS STAFF

If you ever rode the Greasebus during our five-year window then you know there was something magical about the vibe that the staff was somehow always able to maintain. Through thick and thin these people were able to make every person that stepped foot on the bus feel welcome and included.

Each morning a driver, and a ‘Greaser’ (think flight attendant on wheels), would check your name off of the roster, welcome you to a cup of coffee or maté and make sure your gear was properly stowed. Once we hit the highway the Greaser would always rock-paper-scissors everyone in the bus for a morning prize pack, usually stickers with gloves, headphones, or goggles (if you were lucky), and then play Better Off Dead or some other ski-related movie on the flatscreen as you sat back and didn’t think twice about chaining up, or stopping for gas.

Thanks so much to Chris Ryan, Chris & Pete, Jared, Trevor, Ryan, Tyler, Caroline, Jenna, CJ, Anna, Lee, Ryan, Sean, Craig, Kinsey, Keighty, James, Tony, Sam, Rachel, Raine and anyone I’ve overlooked. You folks made all those happy images above come to life and I really appreciate all of our shared experiences.