Before hauling busloads of people up and down a snow-covered volcano in Oregon, the Greasebus had its auspicious beginnings in Hollywood, of all places. The marketing team at Paul Mitchell were releasing a line of soy-based shampoo products and reached out to Clif Bar to ask about how they did the soy-based Save Our Snow Tours. Clif put them in touch with me and they asked if I had anything big enough to outfit a ‘rolling salon,’ whatever that meant. Paul Mitchell teamed up with the fashion magazine, Elle to run a story and co-brand the tour.

As far as the construction projects we pulled all the seats out, put in a bamboo floor, painted the inside and outside of the bus to the Pantone numbers, added a marmoleum ceiling liner and 120v outlets all over the place for hairdryers.

After the tour, Chris and I drove up I-5, back to Portland. Once we were home, and painted the bus black (or anything but chartreuse), the true purpose of the Greasebus became apparent. It’s so strange how that without the SOS tours, and Paul Mitchell’s use of soybeans in a shampoo, the Greasebus may not have happened.